They are just like the wall labels which are pinned next to each artwork or object in an offline exhibition. Instead write in a direct and friendly way and as though you are talking directly to your audience in person.Īrtwork or Object Descriptions are the blurbs which accompany each of the artworks or objects in your exhibition. You don’t want to make your exhibition writing seem like it is for dummies, by over simplifying your language and avoiding central concepts and ideas. Don’t dumb it down too muchīut to continue on from the point above, you don’t want to do the opposite either. If you make your visitors feel stupid, because they don’t grasp the language you are using or the points you are trying to make, they will disengage from your exhibition. However, not all these words and ideas will be understood by your visitors and you don’t want to write your description just for visitors who are art professionals or who have done a degree in fine art. The art world has a tendency to use lots of jargon and w*nky concepts which are particular to the discipline of art. So there’s no need to feel as though you have to repeat information about yourself in the description as this information is all easily accessible to your visitors elsewhere throughout your exhibition. And on each individual artwork page inside the exhibition, visitors can also read the artist’s bio information (please note this feature isn’t available for Collections Pro users). Instead, on The Exhibit, the Exhibition Entry page has several prominent links to the Exhibitor profiles of the artists, curators, galleries or cultural institutions involved in the exhibition. However, this is not going to get the ‘big idea’ across to your audience and they will have to keep reading to the end before they think “Oh, this is what I’m about to see”. It is easy to think you have to talk about yourself and the artists being exhibited in the Description. But if you introduce what you are trying to do now first, you can take your audience on a journey as you explain why you are doing this and how it fits into the big picture. This is the opposite to how we normally write as we like to paint the overall picture (no pun intended) before we get to the nitty gritty details. It is also good practice for exhibition description writing to start with the specific and then move to the general, start with the present and work to the past. When writing your exhibition description it is important to make sure you include the Big Idea so your audience can understand and make sense of the themes and ideas you are presenting to them through your artwork. The ‘big idea’ of your exhibition answers the question “What is this exhibition about?”. We have compiled some pointers to help you write a compelling description and successfully introduce your exhibition to your visitors, so keep reading! 1. It is the first piece of text visitors will see and read before they enter your exhibition and it should explain the themes, ideas, concepts and inspiration behind your exhibition. The Exhibition Description acts like the entry text panel in a bricks and mortar exhibition space.
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